Marketing Performance Management (MPM)
Data-driven, dynamic, collaborative marketing management is essential for business to build effective plans by connecting sales results, marketing performance and finance information.
Improve your productivity in marketing planning
Difficult to adjust marketing plans in spreadsheets can’t guarantee quick respond to the changed circumstances.
Olapsoft provides real-time changes in data that helps to modify your strategy and avoid excessive spend on the wrong marketing activity.
Easily compare budget to actual
Ensure visibility into your sales, easily measure ROI, instantly reallocate marketing spend based on altering circumstances or performance numbers.
Using Olapsoft you can set desired level of marketing performance and control its fulfillment, improve forecast accuracy, identify trends and adjust plans respectively.
Stronger connection to sales, service and finance departments.
Using Olapsoft you can ensure real-time collaboration across departments that provides one source of truth.
Create more accurate income plans based on historical sales numbers and marketing performance metrics.
Business Intelligence features
Visual reporting functionality helps to significantly decrease decision-making latency due to analyzing, monitoring, and displaying key marketing indicators in a single view.
Interactive dashboards in Olapsoft give immediate insight into marketing data so you can optimize ROI and analyze impact of campaigns before developing them.